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Finally, the Grit Collection is back with updated garments and colors.

Sculpt Seamless is designed to prove that workout clothes can do both.

New arrivals for outdoor running - optimized for tougher climates

The new Mirage is built for the runner who doesn't stop when the season makes it harder.

Explore the new gym collections of the season.

Your favorite sweats, with a lighter summer feel.

 ICANIWILL Becomes Exclusive Clothing Partner to Dutch Premium Gym Chain TrainMore

Smooth Seamless tights are some of our all-time bestsellers for a reason. Designed to combine sculpting and shaping effects with an ultra-soft feel, they have become a go-to for both training and everyday wear.

Grit Collection is for those who want a tougher look at the gym without compromising on comfort. Made from soft cotton materials with a relaxed, worn-in feel, the collection is a natural choice for anyone who likes pieces that feel as good as they look. 

Buttery-soft activewear with a sculpting fit

“Amsterdam gave us that instant spring energy!” That’s how one of our colleagues described the feeling when she returned from our very successful event at Renessence.


As the light shifts and energy resets, this curated drop unites statement tees, relaxed hoodies, and refreshed favorites in new-season colorways. Clean, confident, and made to wear on repeat as the season turns. 

A collection designed for presence and precision. Created for powerful flows, steady balances, and complete body awareness. Fabrics that move seamlessly with you, offering support as intensity rises and focus deepens.

This season’s yoga and pilates collection steps into power. Built for intense movement, grounded strength and full-body control. Fabrics that stay close when the work gets heavy. Holding shape, focus and intention through every hold.

ICIW returned to Red Bull 24 Hours as an official sponsor for an unforgettable weekend of endurance, performance and community. From custom gear and interactive experiences to recovery support and our own team competing for 24 hours straight, this event captured the true spirit of pushing limits together.

We launched our new Recovery collection at Scandic Holmenkollen in Oslo. The day combined intense training with full recovery in a spa setting, ending with lunch and a presentation of the collection. An energizing experience with great people and great vibes.

After intensity comes release. This is where tension eases, the nervous system settles, and focus returns.

Take a closer look at the updated details in the Define Collection, where refined fits and functional improvements meet the same performance you know and love.

Redefined to go harder, the Define Seamless and Stride Collections return stronger than ever with updated details and enhanced functionality. Define delivers refined shaping and support, while Stride expands with new seamless pieces for greater freedom and performance.

A milestone has been reached! Join us for a full insight into the successful opening of our very first ICIW store in Helsinki.

Get a first taste of the excitement from our debut celebration in Finland! Here’s a quick glimpse into the energy, atmosphere, and memorable moments from our exclusive pre-opening event in Helsinki.

Not sure which tights are right for you? Our guide makes it easy to find the perfect pair for your workout and lifestyle

The right sports bra makes a difference in every workout. In this guide, ICANIWILL helps you choose the right level – light, medium or high support – and find the fit that really fits.

Training outdoors means facing every element — and the right layers make all the difference. 

Sometimes stepping back is what pushes you forward. It's not about slowing down, it’s about finding a new kind of energy. Fresh air, no rush, a different rhythm. That’s where the reset happens. Where you recover, refocus, and come back ready.

Modern gym silhouettes meet classic stonewash.

We're giving the Everyday Collection a fresh new take. This drop brings improved fabrics and updated fits designed for maximum comfort without losing style.

The world feels softer in the morning. The light is low, the air is cool, and every movement feels more grounded. It’s in these quiet hours that we reconnect — with ourselves, with our routines, and with the rhythm we want to carry through the day.

The new running collection keeps you moving from golden sunsets to dark city streets with lightweight layers, breathable fabrics and reflective details for when the night takes over.

We took the raw power of boxing and refined it for the gym. The result: a drop where every detail is built to handle the pressure.

For all the women who want a sculpting effect without the scrunch detail, these are made for you!

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